You pay 2–3% commission per unit while brokers split loyalty across every project in your city. Your pipeline is entirely at their mercy — not yours.
Generic digital agencies optimise for cost-per-lead, not quality. You get volume — but 80% can’t afford your inventory or aren’t the decision-maker.
You’re selling without knowing what your top 3 competitors are promising — what price points they’re advertising, or what’s actually converting in your micro-market.
Inquiries go cold between first touch and site visit. Without a nurture sequence, you’re leaving 60–70% of potential visits on the table every single month.